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What actually works: no theater, no dogma. A handbook for anyone building, scaling, and working in startups from founding through the first 50 employees. Think of it as the Startuper's Guide to the Galaxy: a collection of lessons, scars, and notes scribbled along the journey. And yes, it contains 42 practices; because sometimes the ultimate answer really is that simple.
The team at Mindflow → More about us
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How you build stuff people actually want.
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Principle. Explain what you do or you don't get it. No spectators. Repeat the why until it's muscle memory.
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Principle. Roadmaps are fiction. Promises are lies. Only real customer pain matters.
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Principle. Steal shamelessly what works well. Reinvent ruthlessly what's broken. The genius lies in knowing which is which.
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Principle. Everyone has ideas. Value comes from turning them into reality through persistence, iteration, and sweat.
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Principle. AI is a strategic differentiator, not just a productivity boost. Every team member must be an AI power user, pushing boundaries in their domain.
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Principle. If you're not meaningfully different, you're invisible. Differentiation isn't a marketing trick; it's survival.
How you build teams that actually give a damn.
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Principle. Titles don't build companies or products. People do. "Not my job" is banned. Silos kill innovation.
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Principle. Curiosity drives excellence. You ask, explore, learn, and improve without cynicism, ego, or perfectionism.
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